ProPublica now has a tumblelog.

Arizona Republic establishes journalism scholarship fund to honor late editor
Web Devil
By Rheyanne Weaver July 30, 2010 at 6:15 pm A scholarship fund that will benefit print journalism students is in development this month to honor an Arizona ...

You can wrap fish (or bajji or bhujia) with newspapers. You can swat a fly or a mosquito. You can even make an improvised weapon with it.

Well, how about covering your wall with it, as Lori Weitzner says we can do?

Robb’s trekking bike - outfitted for a camping tour.

Prerow, DE:
I went camping recently at the Baltic Sea. This is my trekking bike outfitted with Ortleib classic bike roller bags (Waterproof) tent, and mattress pad. Note the improvised “Stella” handlebar bag.

I took a train out of Berlin with this rig and cycled 40 kilometers along the coastal resort towns of Northern Germany.

No computers, no cameras. Low tech and low-cost. Perfect holiday

By Ryan Chittum The blogger Economics of Contempt writes that Lehman misrepresented its liquidity in the days before it failed: It's disappointing that this issue has been almost completely overlooked, because the brazenness of their misrepresentation was shocking. I think the best way to think about it is this: on Friday, September 12, Lehman claimed that it had a $32.5bn liquidity pool,...

By Ryan Chittum So Citigroup misleads investors in 2007 about tens of billions of dollars of subprime assets it would eventually take huge losses on, and the SEC settles with it for $75 million. Citi shareholders (which very much include you and me, fellow taxpayer) pay for Citi screwing Citi shareholders. What a system! Now, $75 million is a lot of money...

Online newspapers a hit among teenagers
Peninsula On-line
DOHA: An increasing number of teenagers, across the world, prefers to read newspapers online. In the countries where there is deep Internet penetration, ...

4MR is sponsored by Carnegie-Knight News21, an alliance of 12 journalism schools in which top students tell complex stories in inventive ways. See tips for spurring innovation and digital learning at Learn.News21.com.

In this week's 4MR podcast I look at the surprising success of the Amazon Kindle e-reader in the wake of the hit Apple iPad tablet. While many people expected the iPad to impact the e-reader market, instead the major players cut prices and Kindle sales tripled in the past month. Plus, Amazon announced a new line of Kindles that will cost even less -- with no touch screen or color. Book publishing veteran and MediaShift contributor Dan Brodnitz talked with me about Amazon's successful sell-everywhere strategy.

Check it out:

4mrbareaudio73010.mp3

>>> Subscribe to 4MR <<<

>>> Subscribe to 4MR via iTunes <<<

Listen to my entire interview with Dan Brodnitz:

brodnitz full.mp3

Background music is "What the World Needs" by the The Ukelele Hipster Kings via PodSafe Music Network.

Here are some links to related sites and stories mentioned in the podcast:

Amazon's new $139 WiFi Kindle for pre-order at Amazon

Amazon debuts new Kindle design, with Wi-Fi only version at MarketWatch

Amazon - Kindle Sales Growth Tripled Since Price Cut; E-Books Pass Print at PaidContent

Amazon sells out of Kindle at CNET

Tablets Are On The Rise But Don't Count Out E-Readers - Or Amazon at PaidContent

What does Amazon.com's rosy ebook news mean? LA Times' Jacket Copy blog

Amazon Mobile Sales Topped $1 Billion In Past 12 Months at PaidContent

Wasn't the Kindle supposed to be firewood? at CNET

Amazon - Kindle titles outpacing hardcovers at CNET

Also, be sure to vote in our poll about what you the future holds for the Kindle:

What's the future of the Amazon Kindle?online surveys

Mark Glaser is executive editor of MediaShift and Idea Lab. He also writes the bi-weekly OPA Intelligence Report email newsletter for the Online Publishers Association. He lives in San Francisco with his son Julian. You can follow him on Twitter @mediatwit.

4MR is sponsored by Carnegie-Knight News21, an alliance of 12 journalism schools in which top students tell complex stories in inventive ways. See tips for spurring innovation and digital learning at Learn.News21.com.

This is a summary. Visit our site for the full post ».

Big news today, both for The Washington Post and for its newest hire: the multimedia journalist Mark S. Luckie. [Go ahead, get it out of your system: Insert your favorite "Luckie" pun -- "the WaPo gets Luckie," "WaPo's Luckie charms," etc. -- here.] On August 23, Luckie — the former multimedia producer for California Watch, the current proprietor of the 10,000 Words blog and Twitter feed, and, let’s not forget, the possessor of one of the most delightful profile pics on the Internet — will join the Post’s newsroom as its National Innovations Editor.

Journalists, if you’re looking for evidence of the professional power of the personal brand, this is it. Luckie embodies the kind of learn-it-yourself/do-it-yourself ethos that is increasingly common — and even essential — in digital journalism: gather the tools you need, build a community, follow your own interests and passions and quirks. And if you’re (sorry!) Luckie: good things will come. As the soon-to-be-WaPoer tweeted of today’s news: “So happy right now I can barely eat my French toast : D”

I chatted with Luckie this afternoon; though many of the specifics of his role are still TK, he clarified a bit of what his Important-Sounding New Title will actually entail: experimenting with tools that will allow for better production on the Post website; fostering conversations and online engagement among readers; devising new methods of crowdsourcing. Pretty much your basic “innovations editor” job description — with the important caveat, Luckie notes, that the job will have a particular focus on “finding out what works for the Post.”

In other words: his role won’t be simply to “find out what’s cool and what’s hot,” Luckie says, but to “actually develop a strategy that will help not only the Post, but also the readers. Which is a big thing that I care about.” To that end, experimentation will be key, he says — but experimentation that’s respectful of the Post’s readership. “I don’t want to say, ‘Oh, we should be doing this’ if it’s not something that would work for the Post audience.”

But, that said, Luckie will look to other companies — non-journalism outfits like HBO and even NASA, he says — for ideas that he can steal for the Post. “I think the Post recognizes, and is moving toward, more digital integration — not just having a website, but having a destination. And an interactive destination.”

And in terms of that other interactive destination — the 10,000 Words blog — will Luckie be maintaining it once he’s started his new, uh, post?

“Yes!” he says. “I’m going to keep it going. I can’t not blog. I was in the museum the other day — I was just there to relax — and I was like, ‘This would make a great blog post.’ So that was a signal to me that, yes, I need to keep the blog going.”

Aaron Tru: The 'Ultimate Risk Taker' of MMA Sports Journalism (Part 1)
Bleacher Report
"Anyone who tries to make a distinction between education and entertainment doesn't know the first thing about either.”—Marshall Mcluhan Aaron Tru is a ...

What Journalism Students Can Learn From Shirley Sherrod, JournoList
Huffington Post (blog)
I'm constantly reminded, whether it be through the media or through people I know, that newspapers might soon die out -- a daunting statement for any ...
Big Journalism? No, Another Phony Breitbart BeatdownOpEdNews
On the JournoList, Journalists and JournalismThe Nation. (blog)
JournoList, Shame of a Nation: Today's 'Reporters' Are Liberals First ...Big Journalism (blog)
Big Journalism (blog) -Big Journalism (blog) -Big Journalism (blog)
all 18 news articles »

The website WikiLeaks posted tens of thousands of classified intelligence documents relating to the Afghanistan War on Sunday, July 25. Spanning the years 2004-09, the documents had been shared in advance with reporters from the New York Times, the British Guardian and the German Der Spiegel, all of which produced long pieces offering their interpretations of the documents.

The Washington, D.C., judge who last week issued a prior restraint against The National Law Journal today withdrew that restraining order at the request of juice maker POM Wonderful, which had . . .

Coralville man accused of defrauding newspapers
Iowa City Press Citizen
A Coralville man has been accused of fraudulently obtaining more than $100000 from newspapers across the county. According to Southern District of Iowa ...

and more »

In the fall of 1997, Jesse Oxfeld was a senior at Stanford University, serving as a columnist at the prestigious Stanford Daily.

But when he wrote a column about a new freshman named Chelsea Clinton, he got much greater fame. And lost his column.

Although the column never ran -- having been spiked by top editors who objected to his writing about the new famous student -- top editors chose to use it to dismiss him.

And national media noted the incident as part of their own coverage of the junior Clinton's schooling and to discuss how a famous daughter should be covered.

"It was a crazy experience as I recall," Oxfeld told me today. "I was the first guest on the first show of The Big Show (Keith Olbermann's first MSNBC program) and I got favorable attention from both Rush Limbaugh and Nat Hentoff."

Fast forward 13 years, Oxfeld has built quite a resume in the news biz as a veteran of Gawker.com, ABC News, Mediabistro, New York magazine and now a theater critic for the New York Observer and executive editor of Tablet magazine. (Full disclosure: we also worked together at Editor & Publisher where he was a top notch web editor and an expert at online writing and editing.)

With Chelsea Clinton's wedding approaching this weekend, and drawing overcoverage of its own, Oxfeld decided to finally release the famed column. He posted it on Facebook earlier today.

(See it below)

"I had talked to a friend at The Daily Beast about writing something about it with the wedding coming up, but it never came about," he said. "But I had dug it up and decide that this is what Facebook is for so I posted it there."

Oxfeld said after reading it for the first time in many years, the column's point still resonated.

"The substance of it was saying they want their privacy, but they were creating a whole production (on move-in day) while demanding that you ignore them," he said. "That is sort of what is happening now (with the wedding)."

The column, as it turns out, was not even entirely about Ms. Clinton, giving her space as one of three subjects that Oxfeld chose to wrote about in the piece.

Below is the alleged offensive portion of that column, which would have run in The Stanford Daily on September 26, 1997.

The president and his progeny

As all but the comatose know, Chelsea Clinton arrived at Stanford with the other incoming freshman a week ago. She was accompanied by her mom and dad, their Secret Service details, assorted White House aides and somewhere in the neighborhood of 250 credentialed members of the press.

Since day one (that is, since April 30, when it was revealed that Chelsea would be attending Stanford), everyone at this university has gone to great pains assuring the world that she'll have a typical college experience. "As much as possible," goes the official line, crafted with precision by the University's spokespeople, "we plan to treat her like any other Stanford student." The Daily, famously, has gone just as far as Terry Shepard and friends, issuing its profoundly Clintonian policy of don't ask (anything about her life), don't tell (anyone outside the campus what you might happen to discover about her life), don't pursue (her, at all).

And yet, amid all this, there are two key points that, it seems to me, are being overlooked.

First, why, precisely, is it that we're all expected to bend over backward to give Chelsea and her family a "normal" Stanford experience while the first family itself is under no similar obligation? It's a point well made by Daily alumnus Philip Taubman on the editorial page of Sunday's New York Times: "If the long-term goal is to discourage a preoccupation with Chelsea Clinton, the White House should have considered a less flamboyant way of getting her to school." The president traveled to Stanford with his daughter, and with the president traveled the usual phalanx of aides and a sizable press corps. If Hillary wants to dedicate her syndicated column to pleading for her daughter's privacy, if Stanford wants us all to forget the Chelsea is the daughter of the most powerful man in the world, the University and the White House must also make an effort to play along.

But apparently they won't. Which brings me to the second point. The Clintons will accept no limitations on their parental prerogatives, and, at the same time, the University nonetheless strives valiantly to give Chelsea this much-vaunted "normal experience." We've seen that in order for those two impulses to coexist, regulations must be imposed for things like required name badges on all students, parents and staff on move-in day. Dozens of police officers spent that day patrolling Wilbur Hall and its environs, eyeing non-badge-wearing pedestrians warily, all in the name of protecting Chelsea's "normal" first day.

And that raises the frightening possibility that the efforts necessary to protect Chelsea's "normal experience" will ensure that no one else has one.

Did that seem offensive enough to result in it being spiked and its author dismissed from the student paper? You be the judge.

While I was digitally disconnected for most of the summer, this message came in from Joe Clarke Jr.. Looks like an interesting project:

[Every Friday, Mark Coddington sums up the week’s top stories about the future of news and the debates that grew up around them. —Josh]

WikiLeaks, data journalism and radical transparency: I’ll be covering two weeks in this review because of the Lab’s time off last week, but there really was only one story this week: WikiLeaks’ release of The War Logs, a set of 90,000 documents on the war in Afghanistan. There are about 32 angles to this story and I’ll try to hit most of them, but if you’re pressed for time, the essential reads on the situation are Steve Myers, C.W. Anderson, Clint Hendler, and Janine Wedel and Linda Keenan.

WikiLeaks released the documents on its site on Sunday, cooperating with three news organizations — The New York Times, The Guardian, and Der Spiegel — to allow them to produce special reports on the documents as they were released. The Nation’s Greg Mitchell ably rounded up commentary on the documents’ political implications (one tidbit from the documents for newsies: evidence of the U.S. military paying Afghan journalists to write favorable stories), as the White House slammed the leaks and the Times for running them, and the Times defended its decision in the press and to its readers.

The comparison that immediately came to many people’s minds was the publication of the Pentagon Papers on the Vietnam War in 1971, and two Washington Post articles examined the connection. (The Wall Street Journal took a look at both cases‘ First Amendment angles, too.) But several people, most notably ProPublica’s Richard Tofel and Slate’s Fred Kaplan, quickly countered that the War Logs don’t come close to the Pentagon Papers’ historical impact. They led a collective yawn that emerged from numerous political observers after the documents’ publication, with ho-hums coming from Foreign Policy, Mother Jones, the Washington Post, and even the op-ed page of the Times itself. Slate media critic Jack Shafer suggested ways WikiLeaks could have planned its leak better to avoid such ennui.

But plenty of other folks found a lot that was interesting about the entire situation. (That, of course, is why I’m writing about it.) The Columbia Journalism Review’s Joel Meares argued that the military pundits dismissing the War Logs as old news are forgetting that this information is still putting an often-forgotten war back squarely in the public’s consciousness. But the most fascinating angle of this story to many of us future-of-news nerds was that this leak represents the entry of an entirely new kind of editorial process into mainstream news. That’s what The Atlantic’s Alexis Madrigal sensed early on, and several others sussed out as the week moved along. The Times’ David Carr called WikiLeaks’ quasi-publisher role both a new kind of hybrid journalism and an affirmation of the need for traditional reporting to provide context. Poynter’s Steve Myers made some astute observations about this new kind of journalism, including the rise of the source advocate and WikiLeaks’ trading information for credibility. NYU j-prof Jay Rosen noted that WikiLeaks is the first “stateless news organization,” able to shed light on the secrets of the powerful because of freedom provided not by law, but by the web.

Both John McQuaid and Slate’s Anne Applebaum emphasized the need for data to be, as McQuaid put it, “marshaled in service to a story, an argument,” with McQuaid citing that as reason for excitement about journalism and Applebaum calling it a case for traditional reporting. Here at the Lab, CUNY j-prof C.W. Anderson put a lot this discussion into perspective with two perceptive posts on WikiLeaks as the coming-out party for data journalism. He described its value well: “In these recent stories, its not the presence of something new, but the ability to tease a pattern out of a lot of little things we already know that’s the big deal.”

As for WikiLeaks itself, the Columbia Journalism Review’s Clint Hendler provided a fascinating account of how its scoop ended up in three of the world’s major newspapers, including differences in WikiLeaks’ and the papers’ characterization of WikiLeaks’ involvement, which might help explain its public post-publication falling-out with the Times. The Times profiled WikiLeaks and its enigmatic founder, Julian Assange, and several others trained their criticism on WikiLeaks itself — specifically, on the group’s insistence on radical transparency from others but extreme secrecy from itself. The Washington Post’s Howard Kurtz said WikiLeaks is “a global power unto itself,” not subject to any checks and balances, and former military reporter Jamie McIntyre called WikiLeaks “anti-privacy terrorists.”

Several others were skeptical of Assange’s motives and secrecy, and Slate’s Farhad Manjoo wondered how we could square public trust with such a commitment to anonymity. In a smart Huffington Post analysis of that issue, Janine Wedel and Linda Keenan presented this new type of news organization as a natural consequence of the new cultural architecture (the “adhocracy,” as they call it) of the web: “These technologies lend themselves to new forms of power and influence that are neither bureaucratic nor centralized in traditional ways, nor are they generally responsive to traditional means of accountability.”

Keeping readers out with a paywall: The Times and Sunday Times of London put up their online paywall earlier this month, the first of Rupert Murdoch’s newspapers to set off on his paid-content mission (though some other properties, like The Wall Street Journal, have long charged for online access). Last week, we got some preliminary figures indicating how life behind the wall is going so far: Former Times media reporter Dan Sabbagh said that 150,000 of the Times’ online readers (12 percent of its pre-wall visitors) had registered for free trials during the paywall’s first two weeks, with 15,000 signing on as paying subscribers and 12,500 subscribing to the iPad app. PaidContent also noted that the Times’ overall web traffic is down about 67 percent, adding that the Times will probably tout these types of numbers as a success.

The Guardian did its own math and found that the Times’ online readership is actually down about 90 percent — exactly in line with what the paper’s leaders and industry analysts were expecting. Everyone noted that this is exactly what Murdoch and the Times wanted out of their paywall — to cut down on drive-by readers and wring more revenue out of the core of loyal ones. GigaOM’s Mathew Ingram explained that rationale well, then ripped it apart, calling it “fundamentally a resignation from the open web” because it keeps readers from sharing (or marketing) it with others. SEOmoz’s Tom Critchlow looked at the Times’ paywall interface and gave it a tepid review.

Meanwhile, another British newspaper that charges for online access, the Financial Times, is boasting strong growth in online revenue. The FT’s CEO, John Ridding, credited the paper’s metered paid-content system and offered a moral argument for paid access online, drawing on Time founder Henry Luce’s idea that an exclusively advertising-reliant model weakens the bond between a publication and its readers.

Flipboard and the future of mobile media: In just four months, we’ve already seen many attention-grabbing iPad apps, but few have gotten techies’ hearts racing quite like Flipboard, which was launched last week amid an ocean of hype. As Mashable explained, Flipboard combines social media and news sources of the user’s choosing to create what’s essentially a socially edited magazine for the iPad. The app got rave reviews from tech titans like Robert Scoble and ReadWriteWeb, which helped build up enough demand that it spent most of its first few post-release days crashed from being over capacity.

Jen McFadden marveled at Flipboard’s potential for mobile advertising, given its ability to merge the rich advertising experience of the iPad with the targeted advertising possibilities through social media, though Martin Belam wondered whether the app might end up being “yet another layer of disintermediation that took away some of my abilities to understand how and when my content was being used, or to monetise my work.” Tech pioneer Dave Winer saw Flipboard as one half of a brilliant innovation for mobile media and challenged Flipboard to encourage developers to create the other half.

At the tech blog Gizmodo, Joel Johnson broke in to ask a pertinent question: Is Flipboard legal? The app scrapes content directly from other sites, rather than through RSS, like the Pulse Reader. Flipboard’s defense is that it only offers previews (if you want to read the whole thing, you have to click on “Read on Web”), but Johnson delved into some of the less black-and-white scenarios and legal issues, too. (Flipboard, for example, takes full images, and though it is free for now, its executives plan to sell their own ads around the content under revenue-sharing agreements.) Stowe Boyd took those questions a step further and looked at possible challenges down the road from social media providers like Facebook.

A new perspective on content farms: Few people had heard of the term “content farms” about a year ago, but by now there are few issues that get blood boiling in future-of-journalism circles quite like that one. PBS MediaShift’s eight-part series on content farms, published starting last week, is an ideal resource to catch you up on what those companies are, why people are so worked up about them, and what they might mean for journalism. (MediaShift defines “content farm” as a company that produces online content on a massive scale; I, like Jay Rosen, would define it more narrowly, based on algorithm- and revenue-driven editing.)

The series includes an overview of some of the major players on the online content scene, pictures of what writing for and training at a content farm is like, and two posts on the world of large-scale hyperlocal news. It also features an interesting defense of content farms by Dorian Benkoil, who argues that large-scale online content creators are merely disrupting an inefficient, expensive industry (traditional media) that was ripe for a kick in the pants.

Demand Media’s Jeremy Reed responded to the series with a note to the company’s writers that “You are not a nameless, faceless, soul-less group of people on a ‘farm.’ We are not a robotic organization that’s only concerned about numbers and data. We are a media company. We work together to tell stories,” and Yahoo Media’s Jimmy Pitaro defended the algorithm-as-editor model in an interview with Forbes. Outspoken content-farm critic Jason Fry softened his views, too, urging news organizations to learn from their algorithm-driven approach and let their audiences play a greater role in determining their coverage.

Reading roundup: A few developments and ideas to take a look at before the weekend:

— We’ve written about the FTC’s upcoming report on journalism and public policy earlier this summer, and Google added its own comments to the public record last week, urging the FTC to move away from “protectionist barriers.” Google-watcher Jeff Jarvis gave the statement a hearty amen, and The Boston Globe’s Jeff Jacoby chimed in against a government subsidy for journalism.

— Former equity analyst Henry Blodget celebrated The Business Insider’s third birthday with a very pessimistic forecast of The New York Times’ future, and, by extension, the traditional media’s as well. Meanwhile, Judy Sims targeted a failure to focus on ROI as a cause of newspapers’ demise.

— The Columbia Journalism Review devoted a feature to the rise of private news, in which news organizations are devoted to a niche topic for an intentionally limited audience.

— Finally, a post to either get you thinking or, judging from the comments, foaming at the mouth: Penn professor Eric Clemons argues on TechCrunch that advertising cannot be our savior online: “Online advertising cannot deliver all that is asked of it.  It is going to be smaller, not larger, than it is today.  It cannot support all the applications and all the content we want on the internet. And don’t worry. There are other things that can be done that will work well.”

In his assessment of the journalistic implications of the WikiLeaked Afghanistan War Logs earlier this week, Jay Rosen made a provocative prediction:

Reaction will be unbearably lighter than we have a right to expect — not because the story isn’t sensational or troubling enough, but because it’s too troubling, a mess we cannot fix and therefore prefer to forget…. The mental model on which most investigative journalism is based states that explosive revelations lead to public outcry; elites get the message and reform the system. But what if elites believe that reform is impossible because the problems are too big, the sacrifices too great, the public too distractible? What if cognitive dissonance has been insufficiently accounted for in our theories of how great journalism works…and often fails to work?

It’s early still, of course, but it’s all too likely that Rosen’s forecast — the leaked documents, having exploded, dissolving into a system ill-equipped to deal with them — will prove accurate. I hope we’ll be wrong. In the meantime, though, it’s worth adding another layer to Rosen’s analysis: the role of journalists themselves in the leaked documents’ framing and filtering. If, indeed, the massive tree that is WikiLeaks has fallen in an empty forest, that will be so not only because of the dynamic between public opinion and political elites who often evade it; it will also be because of the dynamic between public opinion and those who shape it. It will be because of assumptions (sometimes outdated assumptions) journalists make about their stories’ movement through, and life within, the world. The real challenge we face isn’t an empty forest; it’s a forest so full — so blooming with growth, so booming with noise — that we forget what a toppling tree sounds like in the first place.

It used to be that print and broadcast culture, in general, offered journalists a contained — which is to say, automatic — audience for their work. When you have subscribers and regular viewers, their loyalty insured by the narrowness of the media marketplace, you have the luxury of ignoring, essentially, the distribution side of journalism. The corollary being that you also have the luxury of assuming that your journalism, once published, will effect change in the world. Automatically.

And investigative journalism, in particular, whether conducted by Bly or Bernstein or Bogdanich, generally operated under the sunshine-as-Lysol theory of distribution: outrageous discoveries lead to outraged publics lead to chastened power brokers lead to social change. (For more on that, give a listen to the most recent Rebooting the News podcast.) Journalism was a lever of democracy; publication was publicity, and thus, as well, the end of an outlet’s commitment to its coverage. The matter of distribution, of a big story’s movement through the culture, wasn’t generally for journalists to address.

Which was a matter of practicality, sure — as a group, reporters are necessarily obsessed with newness, and have always been stalked by The Next Story — but also one of design. There’s a fine line, the thinking went, between amplification of a story and advocacy of it; the don’t-shoot-the-messenger rhetoric of institutional newsgathering holds up only so long as the messengers in question maintain the appropriate distance from the news they’re delivering. And one way to maintain that distance was a structured separation from stories via a framework of narrative containment. Produce, publish, move on.

The web, though, to repeat its ur-observation, is changing all that. Digital platforms — blogs, most explicitly, but also digital journalism vehicles as a collective — have introduced a more iterative form of storytelling that subtly challenges print and broadcast assumptions of conceptual confinement. For journalists like Josh Marshall and Glenn Greenwald and other modern-day muckrakers, to be a journalist is also, implicitly, to be an advocate. And, so, focusing on the follow-up aspect of journalism — not just starting fires, but keeping them alive — has been foundational to their work. Increasingly, in the digital media economy, good journalists find stories. The better ones keep them going. The best keep them burning.

And yet, to return to the WikiLeaks question, that ethos of continuity hasn’t generally caught on in the culture more broadly — among journalists or their audiences. And one reason for that is the matter of momentum, the editorial challenge of maintaining reader interest in a given subject over a long period of time. Political issues caught in congressional inertias, military campaigns that stretch from months to years, social issues that hide in plain sight — their temporality itself becomes a problem to be solved. There’s a reason why, to take the most infamous example, political campaigns are so often indistinguishable from an episode of “Toddlers and Tiaras“: campaigns being year-long affairs (longer now, actually: Mitt Romney and Mike Huckabee are probably digging into Maid-Rite loose-meats as I type), journalists often focus on their trivialities/conflicts/etc. not necessarily because they think that focus leads to good journalism, but because they think, probably correctly, that it sustains their audiences’ attention as election season slogs on.

Which is all to say — and not to put too expansive a point on it, but — time itself poses a challenge to the traditional notion of “the story.” Continuity and containment aren’t logical companions; stories end, but the world they cover goes on. The platform is ill-suited to the project.

While addressing that problem head-on is no easy task — it’s both systemic and cultural, and thus extra-difficult to solve — I’d like to end with a thought experiment (albeit a small, tentative, just-thinking-out-loud one). What if we had an outlet dedicated to continuity journalism — a news organization whose sole purpose was to follow up on stories whose sheer magnitude precludes them from ongoing treatment by our existing media outlets? What if we took the PolitiFact model — a niche outfit dedicated not to a particular topic or region, but to a particular practice — and applied it to following up on facts, rather than checking them? What if we had an outlet dedicated to reporting, aggregating, and analyzing stories that deserve our sustained attention — a team of reporters and researchers and analysts and engagement experts whose entire professional existence is focused on keeping those deserving stories alive in the world?

Sure, you could say, bloggers both professional and amateur already do that kind of follow-up work; legacy news outlets themselves do, too. But: they don’t do it often enough, or systematically enough. (That’s a big reason why it’s so easy to forget that war still rages in Iraq, that 12.6 percent of Americans live below the poverty line, etc.) They often lack incentive to, say, localize a story like the War Logs for their readers. Or to contextualize it. Or to, in general, continue its existence. An independent outlet — and, hey, this being a thought experiment, “independent outlet” could also include a dedicated blog on a legacy outlet’s website — wouldn’t prevent other news shops from doing follow-up work on their own stories or anyone else’s, just as PolitiFact’s presence doesn’t preclude other outlets from engaging in fact-checking. A standalone shop would, however, serve as a kind of social safety net — an insurance policy against apathy.

As Lab contributor C.W. Anderson remarked on Monday: “I wonder what it would take for a story like the ‘War Logs’ bombshell to stick around in the public mind long enough for it to mean something.”

I do, too. I’d love to find out.

Photo of U.S. soldiers in Pana, Afghanistan, by the U.S. Army. Photo of Jay Rosen by Joi Ito. Both used under a Creative Commons license.

Mark Luckie, multimedia producer at California Watch and proprietor of the "10,000 words" blog (one of my favorites), announces he's moving to the Wasington Post.

Good luck!

Do you understand the community life cycle and the three cardinal sins of running a community?